If you want to win new business from new clients, speaking is one of the most effective tools in your toolkit for burnishing your expert credentials.
By the time you’re done reading this chapter, you will understand how to unleash the power of 3PR in your business development efforts, including the number one strategy: speaking.
3PR (Personalized Professional Public Relations) is a combination of strategies, tactics, and tools designed to help you and your business accomplish one or more of these seven key business objectives:
1. New lead generation
2. Building credibility and brand preference
3. Connecting with media ...