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26 FIND OUT WHICH AUDIENCES PAY OFF

Question: Which groups do your ideal clients belong to? The answer will obviously determine which audiences you want to be in front of.

Don’t guess—ask!

Here is the script to ask your current clients, prospects, and centers of influence who know your target market well.

“I’m looking to speak more in front of groups of [buyer persona]. I’d love to get your advice, insights, and recommendations.”*

Here’s another way to ask.

“Of all the industry groups and associations you belong to, which ones provide the most value in terms of the speakers and programs they present?”

With both scripts, the natural follow-up ...

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