The LAST thing I ever want to be called is a social media expert.” Yech. That ain’t what I do, and it ain’t who I am. Ain’t. Ain’t. Ain’t.

There, that feels better. Now what I AM is a social media enthusiast. I love it, and I think it’s a great tool to add to your Internet marketing game plan.

Is it perfect for everyone? No.

Is it useful for some? Yes.

Is it vital for a few? Certainly.

So, to help you ramp up the effectiveness of your social media efforts, you need to know what to say and how to say it.

Most of the initial contact templates that these social media tools offer—like the standard LinkedIn connection ...

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