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36 T: TALK WITHOUT ACTION

After just now discouraging you from overselling, the next mistake is leaving OUT a vital ingredient to your social media marketing efforts: a call to action (CTA).

Too many business owners, entrepreneurs, and independent professionals do almost everything right. Then leave their fans, followers, and subscribers wondering what to do next.

See how many of the following statements sound familiar:

image  “I’ve been blogging for two years and haven’t gotten a single call or e-mail

  “I work for hours and hours on my e-zine and although ...

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