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57 NOBODY LEAVES HUNGRY

Prospects who BUY from you should get a fabulous seven-course feast.

But even prospects who DON’T buy from you should get a Happy Meal®.

That’s right: Nobody leaves hungry.

Here’s what I mean.

Look at your marketing materials. The key question is, “Will people keep your marketing materials even if they don’t do business with you?”

Are you providing REAL value?

Is your message more about THEM and THEIR problems and their solutions than about YOU and YOUR SERVICES and YOUR CREDENTIALS?

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The bottom line is that nobody cares ...

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