Do It! Marketing

64 PLANNING TRUMPS PASSION EVERY TIME!

Passion is not enough. In other words, plan to fail.

Here’s a big old Fast Company–style myth: Passion is the fuel of innovation, business, and success.

Nope. It’s not. Passion is necessary but not sufficient.

Let me repeat that: Passion is necessary but not sufficient. Let’s make an assumption: No matter how much passion you have, your big idea will fail. Then what?

People who have an attitude that “failure is not an option” have a failure rate about 49 percent higher than people who have a more realistic ...