DAY 3:

DEVELOP YOUR PLATFORM-BUILDING PLAN—PART I

A platform-building plan is a combination marketing plan/visibility plan that you’ll use throughout the rest of this program (and beyond).

Why do you want to create one? Because it will serve as your blueprint, showing you how to build an effective thought leadership platform that will attract the attention of the right kind of people—the people you want to market to. It includes:

image  Your Budget (for Marketing/Client Acquisition)

image  Your Niche

  Your Competition

  Your Strengths/Assets

  Your Obstacles/Blind ...

Get Do It! Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.