DAY 7:
ARTICLE DAY
No new marketing tasks for today. Instead, you get to focus 100 percent of your energy on brainstorming a collection of article ideas and writing two or three articles. These will become an important part of your Thought Leadership Platform and ongoing marketing arsenal.
Brainstorming Article Topics and Titles
Start by sitting down with a clean sheet of paper. Using the following article idea starters, jot down three to five potential topics or titles in each category based on your topic expertise and based on some of the good work you’ve already done as you’ve been working your way through this book.
Remember that your articles should focus on addressing your buyer persona’s most common challenges, problems, and gaps. What ...
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