DAY 12:
BUILD A SIMPLE SPEAKER ONE-SHEET
Now that your flagship presentation has some texture and shape, you can summarize it on a speaker one-sheet. Local networking groups, chambers of commerce, and association chapters often want to see this before booking you to speak in front of your hand-selected target market of prospects. Lay out a simple one-sheet in Microsoft Word, or pay a little extra for a designer to format it more professionally.
The building blocks are:
1. One or more Topics/Programs
2. Target Audience(s)
3. Benefits (especially in headlines and program titles)
4. Your Mini-Biography
5. Your Sample Client List
6. Testimonial clips about the quality of your programs
7. Your Contact Information
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