Skip to Content
Do More Faster: TechStars Lessons to Accelerate Your Startup
book

Do More Faster: TechStars Lessons to Accelerate Your Startup

by David Cohen, Brad Feld
October 2010
Beginner
352 pages
6h 11m
English
Wiley
Content preview from Do More Faster: TechStars Lessons to Accelerate Your Startup

Chapter 33. Progress Equals Validated Learning

Eric Ries

Progress Equals Validated Learning

Eric is the co-founder and CTO of IMVU and is the author of The Lean Startup Methodology.

Would you rather have $30,000 or $1,000,000 in revenues for your startup? Sounds like a no-brainer, but I'd like to try and convince you that it's not.

This may sound crazy, coming as it does from an advocate of charging customers for your product from Day One. I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies that refuse this advice get themselves into trouble by running out of time. Yet revenue alone is not a sufficient goal. Focusing on it exclusively can lead to failure as surely as ignoring it altogether.

Consider a company that has a million dollars of revenue and is showing growth quarter after quarter. Yet their investors are frustrated. Every board meeting, the metrics of success change. Their product definition fluctuates wildly—one month, it's a dessert topping; the next, it's a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products—but this effort is way behind schedule. In fact, this company hasn't shipped any new products in months. And yet their numbers continue to grow, month after month. What's going on?

The diagnosis is easy: The entrepreneurs are exceptionally gifted salesmen. This is an ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way

So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way

Carrie Bohlig, Craig Clickner
Do More Faster India, 2nd Edition

Do More Faster India, 2nd Edition

David G. Cohen, Brad Feld
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9780470929834Purchase book