2Why Doing What Matters Most Matters
Earlier, we said that the big three habits would increase performance and productivity by an average of at least 30 to 50 percent. People get excited about that promise because of the impact it will have on the profitability and growth of their companies. However, in the corporate setting, the words performance and productivity are often used interchangeably as if they meant the same thing. The reality is that they mean two vastly different things, and both are important when it comes to doing what matters most. It is critical to understand the differences between these before we get into the big three habits.
If you were sitting at a table with others and asked them to define performance and productivity ...
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