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Do You Matter?: (And How to Make Sure You Do) by Stewart Emery, Robert Brunner, Russ Hall

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If someone took a poll today of your customers, constituents, followers, whatever and asked if you matter, how do you think you would come out? Would the world be a darker place without you?

That is, has your product, service, or brand made an emotional link that has bonded others to the interest that you not only survive, but prosper? We would like you to consider this question in respect to a more integrated design of your products or services.

You should ask yourself questions like: Who are you (which most people can answer), or: What do you do (you probably get that wrong). For instance, say you’re a manufacturer of computers. Well, you’re not a manufacturer of computers; you’re creating systems to help people work. In that light, then, do ...

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