Skip to Content
Do You Matter?: How Great Design Will Make People Love Your Company
book

Do You Matter?: How Great Design Will Make People Love Your Company

by Robert Brunner, Stewart Emery, Russ Hall
August 2008
Beginner
256 pages
4h 14m
English
Pearson
Content preview from Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 4. Being Design Driven

Design as a total concept—how iconic design-driven companies behave—a look at what your company needs to do to be design driven—how companies such as Apple, Samsung, and Interactive behave and how design is embedded in their culture.

Let’s say you know your company isn’t yet the icon you want it to be. Perhaps you’ve taken a few steps, tentative or assertive, but you aren’t yet a design-driven company from one end to the other. Well, you need to be. It isn’t easy; otherwise, more companies would be doing it. If your company, products, or services do not live in the gut of your customers as a positive emotional experience, you need to take a candid look at yourself and consider what you need to do to get started and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Do Good: How Design Can Change the World

Do Good: How Design Can Change the World

R.G.D. David B. Berman FGDC
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer
The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding

Publisher Resources

ISBN: 9780137149506Purchase book