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Do You Matter?: How Great Design Will Make People Love Your Company
book

Do You Matter?: How Great Design Will Make People Love Your Company

by Robert Brunner, Stewart Emery, Russ Hall
August 2008
Beginner content levelBeginner
256 pages
4h 14m
English
Pearson
Content preview from Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 6. Products As Portals

Products as portals to experiences that matter to customers—designing a great experience with a consistent promise across multiple touch points—how you use design for customer experience supply chain management.

You are CEO of a company with 50,000 employees, and you are so dedicated to the concept of customer experience driving the quality and value of your household products that in 1985, when a line of your company’s refrigerators were found to be defective, you had the workers who’d made them line up and smash 76 of them to smithereens. Hell, you grabbed a sledgehammer and smashed away at one of the damned things yourself. The public smashing of products that don’t make the cut appears to be somewhat de rigueur ...

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Publisher Resources

ISBN: 9780137149506Purchase book