Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

ACKNOWLEDGMENTS

First of all, we’d like to thank the many friends and colleagues who have supported our ideas, challenged our thinking, and helped us learn over the years. At POSSIBLE we have the privilege of working closely with 1,300-plus colleagues around the world supporting amazing global brands. In particular, we’d like to thank the following people for their significant contributions to the book: Thomas Stelter, Jason Carmel, Halina Lukoskie, Liz Valentine, Jason Brush, Jon McVey, Brad Gagne, Michael Watts, Nick Leggett, Dmitria Burby, Justin Cooke, Adam Wolf, Anders Rosenquist, Andrew Solmssen, Paul J. Kerr, Andrey Anischenko, Tyler Brain, Alicia McVey, Ben Reubenstein, Danielle Trivisonno Hawley, Darin Brown, Diane Holland, Brandon Geary, ...