CONTRIBUTOR BIOS
When writing this book, we decided to interview some of the most insightful people we knew in the digital space. We’ve included their ideas throughout the book, and in this sectio you can find out more about them.
McGregor Agan
Director of Marketing Corporate Affairs Group, Intel Corporation
In 20 years at Intel, McGregor has held numerous senior management roles and worked on everything from video conferencing and streaming media to environmental performance.
Andrey Anischenko
CEO, Grape Digital (a POSSIBLE agency)
Andrei helped grow Grape into Russia’s top full-service, strategic digital agency. It serves a local client base while gaining the attention of the global digital scene.
Dean Aragon
VP CX Brand and CEO, Shell Brands ...
Get Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.