When writing this book, we decided to interview some of the most insightful people we knew in the digital space. We’ve included their ideas throughout the book, and in this sectio you can find out more about them.

McGregor Agan

Director of Marketing Corporate Affairs Group, Intel Corporation

In 20 years at Intel, McGregor has held numerous senior management roles and worked on everything from video conferencing and streaming media to environmental performance.

Andrey Anischenko

CEO, Grape Digital (a POSSIBLE agency)

Andrei helped grow Grape into Russia’s top full-service, strategic digital agency. It serves a local client base while gaining the attention of the global digital scene.

Dean Aragon

VP CX Brand and CEO, Shell Brands ...

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