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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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2. Get Answers with the Right Data Mix

Focus on Data with Insights About What Your Users Do—and Think

To start evaluating your content, quantitative data are your friend. This chapter introduces you to the types of quantitative data most useful for evaluating content.

What Quantitative Data Are

Quantitative data are data expressed as a quantity, or number, such as 1000 visits in one day to your company’s digital magazine or blog. You might think, “I’m not a numbers person. I’m into content, you see. I’m not into this counting craziness.” That’s okay. You don’t have to love crunching numbers to start evaluating content effectiveness. You do, however, need to understand the types of quantitative data available to you and how they can answer your ...

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