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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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Handy Tools and Resources

More Support for Your Journey into Evaluating Content

We’ve walked you through the essential process. Now, it’s time to equip yourself with support for your journey into evaluating content. Check out these tools, tutorials, and readings so you can turn to them at the right time.

Tools

Even if you don’t plan on being a tool guru, get to know these tools and the types of behavioral or perception data they provide. The benefit? Your content evaluation planning will become more efficient, and your conversations with everyone from analysts to content creators will be even more productive. Let’s start with an overview of the tool landscape.

Overview of quantitative content evaluation tools.

The tool landscape changes regularly. ...

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