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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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Praise for This Book

Improving content quality in large organizations can feel like an uphill battle against processes, data, and operational silos. How, for instance, do you show business partners you’re “getting content done” while affording your creative teams the perspective they need to do content right? With the prioritized, action-oriented methods she’s laid out in Does Your Content Work?, Colleen Jones simplifies the science of content evaluation in ways that enable the art of content to thrive.

—Aaron Burgess, UX Content Director, PayPal

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