I thank these smart and generous people for their insights. They are pros.
• Aaron Burgess, PayPal
• Sarah Cancilla, Facebook
• Rishi Dave, Dell
• Brett Howard, YP.com
• Marko Hurst, Measure Content
• Jeffrey MacIntyre, Predicate
• Christian Oliver, CNN
• Toni Pashley, Sharecare
• Joe Pulizzi, Content Marketing Institute
• Melissa Rach, Dialog Studios
• Katie Riddle, Intercontinental Hotels Group
• Alan Segal, Cox Media
I thank Kevin Howarth and Lisa Clark of Content Science for their editing and design contributions, respectively.
I also appreciate the crack team at Peachpit, especially Joy Dean-Lee, Michael Nolan, and Nancy Davis.
You know that warm buzz after drinking a properly brewed pumpkin spice latte? That’s what I feel ...