August 2007
Beginner
384 pages
11h 21m
English
Content preview from Doing Business in China For Dummies®
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Chapter 14. Selling in China
In This Chapter |
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Selling in China is the prize everybody seems to set their eyes on. According to some estimates, China has over 320,000 millionaires (that’s in U.S. dollars!), and the number is growing rapidly. Below that tier, China’s middle class exceeds 75 million people and is also growing at breakneck pace. Best of all, the Chinese are still figuring out how to spend their newfound money.
In this chapter, we discuss selling. Most of the chapter deals with the Chinese consumer, which is unique in the world. You have to work hard to earn their disposable income, but if you get the formula right, the effort’s well worth it. We also discuss selling to businesses briefly here (and in Chapter 13, on manufacturing).
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