Well begun is half done, as the saying goes. Once your Indian business ball is rolling, you need to do as much as you can to ensure that it keeps rolling and that the profits keep rolling in until you’re rolling in rupees (Rs)!
Successfully growing and developing your business in India is somewhat similar to what you’d expect in other countries, but remember that India is in many ways a world apart. You need to have Indian business wisdom and know some tricks of the trade if you’re going to keep moving forward.
For example, getting a firm grasp of the intricacies of Indian human resources can be challenging for many Westerners. Indians can think and behave very differently than people from other countries, and you must know how to take that into account when making plans for them in your business.
So building and maintaining an Indian team can be tough, and the same is true of building and maintaining a sound manufacturing presence in the country, if you’re interested in that angle. Part III of this book helps keep you on the right path.