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Doing Business in India For Dummies® by Ranjini Manian

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Comprehending Business Process Outsourcing

In addition to India’s massive amount of trade in the inflow and outflow of goods, it also enjoys a significant volume of trade in the services sector. India has developed a global reputation as a center for business process outsourcing (BPO) in recent years. Sometimes referred to as “back office for the world,” India provides an opportunity for your business to have a range of its basic functions done for a fraction of the cost. The word is rapidly being replaced by status elevating ones such as “knowledge partnerships.”

Many Western businesses have already recognized the potential for BPO in India. They saw that they could easily farm out their non-core (yet critical) business functions to Indian firms, allowing them to focus more on core activities while increasing profitability. Now a dazzling variety of companies all over the world rely on Indian BPO.

The following areas are some of the most common in Indian BPO:

Computer programming
Customer care and technical support
Data entry/Processing/Conversion services
Human resources and administration
Insurance processing
Legal services
Market research analysis
Medical transcription
Remote network maintenance and monitoring
Telemarketing
Typesetting and publishing
Web-based training

With all the buzz surrounding the growth of BPO in India, you need to understand why India is such fertile ground for BPO and how you can capitalize on the opportunities. In this section, I fill you in on those ...

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