O'Reilly logo

Doing Business in India For Dummies® by Ranjini Manian

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Marketing Your Product in India

India is a world apart. What works in other areas of the globe may or may not work in India. To successfully market your product in the country, you have to know a little about the Indian psyche, what appeals to the Indian imagination, where Indians compromise on products and services and where they don’t.

Think about these example questions: Will your product appeal to Indian housewives, many of whom enjoy comfortable lifestyles and have time to spare to listen to a sales pitch? Have you factored in India’s literacy rates, especially when considering advertising and using the media to promote your business? Is your product positioned to appeal to thrifty Indians who are always on the lookout for a bargain? Read on to make your story a marketing success.

Harnessing the power of the media

India is very proud of its vibrant media, which is important for foreign firms who want to set up shop in the country to understand and embrace the role of the media here.

Life is much easier if you choose to work with an ad agency. Several national and international agencies currently operate in India, and their familiarity with the Indian market allows them to provide you with informed decisions about how to buy the right kind of ad space for your business.

The next few sections give you information on how to use the media effectively and efficiently. You need ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required