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Doing Business in India For Dummies® by Ranjini Manian

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Chapter 14. Understanding Indian Culture

In This Chapter

  • Discovering Indian collectivism

  • Realizing the role of emotion in business

  • Overcoming communication challenges

  • Appreciating cultural differences between India and the West

One of the best ways to evolve important business opportunities is to do your best to build positive, lasting, productive relationships with your Indian counterparts and colleagues. Building relationships is all about seeing both sides. As a global player, if you’re unwilling to try and see both sides of an issue, you may have problems communicating effectively.

So now that you’ve decided to build a business relationship with India, you need to know how to go about seeing that it’s a pleasant experience for both you and your Indian counterparts. In order to accomplish that, you have to look at the components of the Indian psyche and figure out the best ways you can cater to it to develop strong relationships.

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