Introduction

Doing business in a foreign country requires awareness, consideration, and evaluation of risks that are unique to its environment. This necessarily involves knowledge of the politics, economics, legislation, and of course, the social and cultural traits of the community. These are factors external to the business enterprise, which plans to operate in the foreign country, and can directly affect all outcomes.

This book throws light on the business environment of the Association of Southeast Asian Nations (ASEAN) region and its 10-member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The book’s framework is simple, yet allows for examination of the region’s complexity. ...

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