Chapter 10


Do you Know What You Need to Enter the Chinese Market?

This book has described and categorized the business environment of China—the Middle Kingdom or Zhōngguóthat organizations internationalizing there will experience. It has identified the key features of the environment and their relevance to Australian organizations, comparing these with the experiences of managers who have interacted with that environment.

It is now time to reflect on this and consider what knowledge of the Chinese environment is required to make a venture in China a success? How can knowledge of the trade and investment environment between Australia and China be used to create a competitive advantage? What strategies can be used to reduce the impact ...

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