CHAPTER 2

The Importance of Market Research and Business Intelligence

Overview

In recent years, the global economy has undergone transformational changes. Countries, which benefited from industrialization and emerged as advanced economies, are experiencing a slowdown and their financial markets are under considerable stress. On the other hand, after many lost decades, a few other countries, now pegged as emerging economies, have started making remarkable progress on the GDP growth front. While some emerging countries in Asia, such as Korea and Taiwan, have made economic progress by latching onto the growth wave unleashed by the electronic, information, communication technology industry, others have made progress by expanding their trade* with ...

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