CHAPTER 1

Internationalization of the Company

Strategic Survival and Success through Competition and Growth

Capital eschews no profit, or very small profit, just as nature abhors a vacuum. With adequate profit, capital is very bold. A certain 10 percent will ensure its employment anywhere; 20 percent certain will produce eagerness; 50 percent, positive audacity; 100 percent will make it ready to trample on all human laws; 300 percent, and there is not a crime at which it will scruple, nor a risk it will not run, even to the chance of its owner being hanged.

—T.J. Dunning, l. c., pp. 35, 36.Karl Marx Capital. Vol. 1

Main Points in This Chapter

  • Why go international?

  • Analytical tools for international expansion: company, industry, and country research. ...

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