CHAPTER 3

Russia’s Main Industries and Their Attractiveness for International Business

While Russians have shown huge strength and resilience in standing up again and again after being knocked down, the big question for me is how can Russians in future stop being knocked down? Instead of focusing energy and attention on getting up again after yet another blow, how can Russia be mere pro-active and not get knocked down in the first place?

—David SteerPresident and General Director, Kraft Foods Russia

Main Points in This Chapter

  • Industry structure.

  • Main industries, their profiles, trends, and business attractiveness.

  • Consumer trends and marketing strategies.

Industry Structure

According to the Global Economic Forum classification, Russia belongs ...

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