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Doing Business in Russia, Volume II by Anatoly Zhuplev

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CHAPTER 3

Russian Business Culture

Умом Россию не понять,Аршином общим не измерить.У ней особенная стать,В Россию можно только верить!(You cannot grasp her with your mindOr cover with a common label,For Russia is one of a kind —Believe in her, if you are able...)

—Fyodor Tyutchev, Russian poet, 1803–1873

Main Points in This Chapter

  • Determinants of Russian culture.

  • Russia’s national profile in major global cross-cultural studies.

  • Practical cultural applications on doing business in Russia.

Determinants of Russian culture

Earlier we stressed that the fundamental economic mission of a corporation is to maximize its financial performance and profits for owners/ shareholders. In a pursuit of their economic mission, corporations do participate, by ...

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