Умом Россию не понять,Аршином общим не измерить.У ней особенная стать,В Россию можно только верить!(You cannot grasp her with your mindOr cover with a common label,For Russia is one of a kind —Believe in her, if you are able...)
—Fyodor Tyutchev, Russian poet, 1803–1873
Main Points in This Chapter
Determinants of Russian culture.
Russia’s national profile in major global cross-cultural studies.
Practical cultural applications on doing business in Russia.
Determinants of Russian culture
Earlier we stressed that the fundamental economic mission of a corporation is to maximize its financial performance and profits for owners/ shareholders. In a pursuit of their economic mission, corporations do participate, by ...