Part II Foundations of Digital
The product vision describes the future you want to create, and the product strategy describes your path to achieving that vision.
Marty Cagan
The foundations of any product and experience creation are, in this order:
- Vision – It’s about defining an image of the future. It must start ahead of everything else as it will guide everything else. Vision will be necessarily high-level, to guide people and teams.
- Consumer – Knowing who the target consumer is and what their needs are. It follows directly from the vision and it’s ahead of strategy.
- Strategy – How are you getting to where the vision is pointing? It will be constantly tweaked, so no point in being stuck trying to ...
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