Part III The Digital Team
I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business and the business has to make sense, but that is not why you do it. You do it because you have something that motivates you.
Jeff Bezos
For any great product and experience to be created, all the ingredients discussed in this book – crisp vision, coherent and decisive strategy, design thinking approach, high-quality execution, etc. – must be great and come together in a cohesive and effective way.
But it all depends on one thing above everything else – the team that knows, learns, imagines, designs, solves, creates, and implements. This ...
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