Part VI The Larger Organization
I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you’re actually doing the work is to somehow forget what discipline group you’re in and come together. So, in that sense, nobody should own user experience; everybody should own it.
Don Norman
I said earlier that digital transformation is neither about digital technology – although that is the fundamental ingredient and enabler – nor just digitizing manual processes – although that is useful sometimes.
The difference between Amazon and Sears is not a mobile app. In the case of Amazon, it’s about using the flywheel as a virtuous ...
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