Doing Digital

Before We Start

I think it is important to level set on a number of critical aspects that will be pervasive throughout the book: clarity, common sense, energy, patience, and perseverance. Without these, nothing will work out.

Clarity at All Levels Is Priceless

Quite a few times in this book, I will talk about clarity and its role, whether in creating the product vision, defining the strategy, or building the product definition. I usually add the “crisp” adjective when talking about clarity just to make it crystal clear.

If leaders are not clear in their own minds or in their communication on where the organization is, on what needs to happen and how, when, and why, then there’s no hope for the team to be clear. In the absence of clear direction, ...