January 2023
Beginner to intermediate
270 pages
6h 1m
English
Content preview from Doing Digital
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Mobile—The Remote Control for Your World
Asos, the online apparel business, sells more on mobile devices than on desktop websites, and gets almost 70 percent traffic on mobile websites. As much or more ecommerce gets transacted on mobile devices than on desktops today. Many billion-dollar companies such as Snap, Spotify, and Uber work primarily on mobile devices. By some estimates, more people own a mobile phone across the world, than toothbrushes.
The smartphone device evolution has plateaued. Since the passing of Steve Jobs, there hasn’t been a slew of new and significant improvements in the device itself. The immediate future looks rich for battery technology and folding screens. In the past 12 to 18 months, even if you bought the ...