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Doing Digital
book

Doing Digital

by Ved Sen
January 2023
Beginner to intermediate content levelBeginner to intermediate
270 pages
6h 1m
English
Business Expert Press
Content preview from Doing Digital

CHAPTER 17

The Cruel World

The Four Horsemen of Change

What if you did nothing about digitizing your business? We all now know the many stories of great companies that went out of business because they did nothing, or they did too little. Nokia ignored the iPhone, Blockbuster ignored Netflix, and so on. But these are extreme examples of high-profile mistakes. Sometimes, the challenge is that we think we’re digitizing our business, but we stop short of optimizing. This is equally risky. Plenty of taxi companies built apps, and every hotel had a website, but they were nonetheless caught flat-footed by ride sharing apps such as Lyft and Uber, or by room sharing solutions such as Airbnb. I was recently at a conference of health and social care firms, ...

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Publisher Resources

ISBN: 9781637424100