Chapter 1 IS THERE A BETTER WAY?

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Do you need to change your current approach to corporate social responsibility (CSR)? Before we can answer the question we need to define CSR and some of the typical approaches to it we see.

All organisations have their own interpretation of their programs and have the discretion to attach a definition that works best for them. But what is at the core of corporate social responsibility? Well, if you suggested it is about ‘how companies undertake their activities to optimise a positive impact on society’ you would not be too far off the mark.

Or you might choose a rather more robust definition such as the ...

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