Chapter 5 MEDIUM-SIZED BUSINESS: aligning values and purpose
The myth that you need to be a large corporate before you can contribute or leverage the value of your CSR program was debunked in the previous chapter when I looked at WordStorm and Churchill Education. Both are small businesses, with six and 30 staff respectively, and both make contributions to the sector in their own way. WordStorm leverages its expertise within the business, running a full PR campaign for its chosen charity. Churchill Education has taken the approach of sharing its revenue with a number of different charities.
The two case studies in this chapter introduce ...
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