Chapter 8 CHARITY TAKING THE LEAD

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What role does the not-for-profit sector have to play in the conversation around CSR, which is, after all, concerned with corporate social responsibility.

This chapter is not about the charity partners thinking they can teach their donors or supporters how to suck eggs. It's about charities taking responsibility for the relationship with their existing or future donors and recognising what makes for a successful relationship. There can be a sense of entitlement within the charity sector, a belief that corporations should be supporting them, that because they are ‘doing the work that others won't’ a different ...

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