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Doing the Right Things Right by William A. Cohen, Laura Stack

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3COMMUNICATIONShare Mission, Vision, and Ideas

Effective communication sets profitable, productive organizations apart from the duds. It can take many forms, but the factors that work best are plain talk, honesty, and cooperation. Your communication must be simple and straightforward, especially when conveying the organization’s mission to employees.

In some cases, particularly when you’re working with other leaders, you also have to know how to butt heads politely and cautiously. You want to sell your ideas to give an advantage not only to your team but also to the organization as a whole.

CONVEYING YOUR MISSION CLEARLY

If you can’t effectively ...

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