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Don’t Just Relate—Advocate!: A Blueprint for Profit in the Era of Customer Power by Glen Urban

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Acknowledgments

Many people have contributed to the content and ideas underlying this book. I have tried to footnote the key inputs, but I am sure I have missed some people that have influenced my thinking. The biggest source of ideas and findings has been from my MIT research teams, sponsoring companies, and professional friends. Thanks to all of you!

Here is a list of credits by research projects and groups. I hope I have not omitted anyone who should be on this list—if I have I apologize and thank you. So let’s roll the credits!

Trucktown/Listening In

Design and testing of a trusted advisor and finding opportunities for new products by listening to the dialogue between a virtual advisor and a real customer.

MIT— John Hauser, Bill Qualls, and ...

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