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Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition by Steve Krug

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CHAPTER 12Help! My boss wants me to _____.

WHEN BAD DESIGN DECISIONS HAPPEN TO GOOD PEOPLE

Be afraid. Be very afraid.GEENA DAVIS IN THE FLY

WHEN I TEACH MY WEB USABILITY WORKSHOPS, I’ve noticed that a lot of the questions people ask take this form:

Help! My boss (or “My marketing manager,” or“Our CEO”) wants me to ______________.

For instance, “My marketing manager insists that we make people provide their postal mailing address before we send them our email newsletter! What can I do?”

Two of these questions about usability disasters imposed from above tend to come up over and over:

> My boss wants us to ask users for more personal information than we really need.

> My boss wants our site to have more “pizazz” (read: splash pages, animation, ...

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