August 2005
Beginner
216 pages
4h 25m
English
Content preview from Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition
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CHAPTER 12Help! My boss wants me to _____.
WHEN BAD DESIGN DECISIONS HAPPEN TO GOOD PEOPLE
Be afraid. Be very afraid.—GEENA DAVIS IN THE FLY
WHEN I TEACH MY WEB USABILITY WORKSHOPS, I’ve noticed that a lot of the questions people ask take this form:
Help! My boss (or “My marketing manager,” or“Our CEO”) wants me to ______________.
For instance, “My marketing manager insists that we make people provide their postal mailing address before we send them our email newsletter! What can I do?”
Two of these questions about usability disasters imposed from above tend to come up over and over:
> My boss wants us to ask users for more personal information than we really need.
> My boss wants our site to have more “pizazz” (read: splash pages, animation, ...
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