PREFACEAbout the Second Edition

“Just when I thought I was out, they pull me back in.”MICHAEL CORLEONE, IN THE GODFATHER, PART III

Since Don’t Make Me Think was first published nearly five years ago, people have been wonderful about the book.

I get lots of lovely email. You can’t imagine how nice it is to start your morning with someone you’ve never met telling you that they enjoyed something that you did. (I recommend it highly.)

Even nicer is the fact that people seem to like the book for the same reasons I do.

For instance:

> Many people appreciate the fact that it’s short. (Some have told me that they actually read it on a plane ride, which was one of my stated objectives for the first edition; the record for “fastest read” seems to be about ...

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