Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, 3rd Edition

Introduction: Read me first

THROAT CLEARING AND DISCLAIMERS

I can’t tell you anything you don’t already know. But I’d like to clarify a few things.

—JOE FERRARA, A HIGH SCHOOL FRIEND OF MINE

I have a great job. I’m a usability consultant. Here’s what I do:

People (“clients”) send me something they’re working on.

It could be designs for a new Web site they’re building, or the URL of a site that they’re redesigning, or a prototype of an app.

Web site design by Interval (ThinkInterval.com)

I try using what they send me, doing the things that their ...