Chapter 3. Billboard Design 101
DESIGNING FOR SCANNING, NOT READING
If you / Don’t know / Whose signs / These are You can’t have / Driven very far / Burma-Shave!
—SEQUENCE OF ROADSIDE BILLBOARDS PROMOTING SHAVING CREAM, CIRCA 1935
Faced with the fact that your users are whizzing by, there are some important things you can do to make sure they see and understand as much of what they need to know—and of what you want them to know—as possible:
Take advantage of conventions
Create effective visual hierarchies
Break pages up into clearly defined areas ...
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