Practical Example: Cover Design
Throughout, this hypothetical project
is presented in speciﬁcally redesigned
iterations to show how the concepts,
skills, and methodologies that the
reader encounters in each study may
be applied in a real-world context.
In each case, analyze how the given
strategy is used to communicate a
narrative of the book’s subject matter.
The studies in this section are presented
in a progressive sequence; they begin
at a simple level to establish familiarity
with tools, media, and basic techniques,
and eventually segue into advanced
studies that integrate complex combina-
tions of strategies, concepts, and tech-
niques (logotypes and typeface design,
and transformational narrative).
Even before these latter, high-level
exercises, the most fundamental of
them offer absolute beginners a number
of techniques for creating unique imag-
ery that can be used right away at an
empowering level of accomplishment.
Although developing conventional hand
skills is greatly encouraged, those who
aren’t as comfortable working by hand
may approach most of the exercises
with digital drawing software before
committing to pencil or brush.
Every exercise also includes sugges-
tions for evolving the technique in
different ways, to greater effect, and
in combination with others for more
varied possibilities of approach.
to Building the