Drawing for Graphic Design

Drawing

/ for Graphic

Design

Artifacts

Showcase

of Real-World

Projects

Technology Conference

Collateral

/

In the poster, cata-

logue, and other applications for an

event, geometric, linear constructs

and patterns vibrate together with

geometric text fields, diagrams,

notations, and map elements in a

complex visualization of the digital

realm. Bizu Design Brazil

Promotional Poster

/

Fanciful,

swirling, intricate doodle-like

line forms, representing creative

possibility, attest to the potential

of a newly acquired, high-end

device in this announcement for

a local printer. 344 Design, LLC

United States

204

/

205

Theater Poster

/

A strangely proportioned

and obsessively detailed pencil drawing

suggest complex psychological narratives

while representing the play title’s metaphor,

Ivory-Billed Woodpecker. TSTO Finland

Event Branding

/

The architec-

tural, deconstructed letterforms of

a custom typeface, mingled with

intricately collaged and redrawn

illustrations and luminous organic

shapes, create a visual framework

for photography and brand a Finnish

fashion event. TSTO Finland

Exhibition Poster

/

Squiggling,

free-form lines and stylized

quills link writing and illustration

to convey the subject of a juried

exhibit of picture books; grid-based

structure and linear details in the

accompanying typography allude

to notebooks and provide

a contrasting geometry to the

imagery’s organicism.

Type.Page [Park Woohyuk] Korea

Drawing

/ for Graphic

Design

Artifacts

Showcase

of Real-World

Projects

Motion Design

/

An experimental

typographic animation blends font

styles, nonpictorial forms, and pop-

cultural iconography in a short film

about Japanese export culture, part

of a five-minute subprogram shown

on Japanese television.

Strange Attractors The Netherlands

Cover Design System

/

Dramatically

enlarged, tightly cropped ornamental

patterns distinguish a series of essays,

each metaphorically representing a

given publication’s content.

Studio Astrid Stavro Spain

Apparel Advertising

/

Influenced

by graffiti, gaming imagery, and

street culture, an explosion of illus-

trative type forms, sporting goods,

and organic shapes customizes

photography expressing the brand

and associating it with a specific

lifestyle. Alex Trochut Spain

206

/

207

Hotel Branding

/

Casually elegant,

stylized illustrations of a concierge,

bell hops, and porters add high-brow,

friendly chic to a hotel’s identity program,

anchored by a custom, brush-drawn

logotype. TAXI Canada, Ltd. Canada

Online Branding

/

The precisely ordered,

geometric custom forms’ strokes of the

logotype—together with its pattern of

decorative scrollwork—bring the heritage

of industrial-age apothecaries to bear in

a website for organic fragrance products.

Topos Graphics United States

Environmental Design

/

This collage

of vector-drawn trees, birds, and animals

at differing scales and in neutral colors,

transforms the walls of a health club into

a contemplative, empowering environment

for its members. Jewboy Corp. Israel

Hotel Branding

/

Stylized ink

drawings accompany philosophical

musings in a promotional booklet

for a “hotel that whispers, advises,

and guides” its visitors. Their

quirky, personal gestures ground

the metaphysical experience.

LoSiento Spain

Identity

/

This calligraphic update

of an existing pharmaceutical

company’s logo humanizes the

organization and links its products

to an ancient heritage of shamanism

and healing arts.

PCD Estudio de Diseño Argentina

Hotel Branding (Guest

Amenities) / For a restored

nineteenth-century luxury hotel

on the Italian Riviera the designers

developed a family of patterns

evoking the property’s impressive

gardens; floral translations keep the

language from being overly sweet.