August 2012
Beginner
208 pages
9h 2m
English

Fig. 1
The eye is immediately drawn to the sketches where color has been applied. The color provides clues as to the product’s materiality and gives weight to the form.
Grounding a sketch
This chapter explores the many ways in which a sketch can explain and locate a three-dimensional concept clearly in space. Early ideation sketches often float freely in paper space as the designer attempts to get ideas out quickly and in profusion, unconstrained by space, gravity, or context. The phase that follows typically grounds or contextualizes the concept for greater clarity. The most common grounding method is through rendering, which will not only increase ...
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