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Visual Development is the early stage in production where all the different ways to translate a story idea into visuals are being explored.

That includes the search for a style to fit the story, in all areas: background, characters, color, composition and editing. It also includes the research and concept-design based on possible stylistic directions.

Research into areas such as architecture, historical environment, landscape, costume and props starts simultaneously. Concept-design covers all different genres and styles, naturalistic or stylized, drama or romance, time-period movie, children or adult ...

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